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Clinique Lashes Out with Mascara

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By: Jamie Matusow

Editor-in-Chief

Clinique gets to the bottom of women’s lack of lower lash coverage with its new Bottom Lash Mascara ($10), featuring the first micro-mini brush with thermal technology available in the U.S. The clinically minded brand found that while 82% of women wear mascara on a regular basis, 80% surveyed said their brush was either too fat, too long or too curved the wrong way to apply to lower lashes. Enter the Bottom Lash Mascara, which is small by design so bottom lashes can easily take on mascara without smudging and flaking. The thermal active formula lasts up to 24 hours, dries immediately and provides a film layer that protects the formula from sweat and humidity. Housed in an elegant, silver floral-patterned barrel, the mascara is available in black and black/brown.
 
More info: www.clinique.com

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